Did you ever think about starting a blog for your business? We tell you what you need to know about business blogging including the purpose of blogs and why your business needs a blog!
The History of Blogging
The very first blog called Links.net was published in 1994. It was created by the journalist Justin Hall, who was a student during that time. His blog was simply about himself and gave him the possibility to share things he thought are worth it to share.
The beginning of blogs was hard, as back in the days it wasn’t as easy as it is today to set up a website. You’d need a professional programmer and in the 90s there weren’t a lot of them. The year 2000 was the beginning of the growth stage of blogging. In 2000 there were only 23 blogs listed on the internet. Until 2006 this number grew up to 50 million! Big milestones for that were the launch of WordPress and YouTube in 2003.
Today it’s hard to imagine a world without blogs! Currently, there are over three billion people who are using the internet, while 75% of them are reading or posting blogs. This will increase even more and offers a great opportunity to reach a relevant audience. That brings us to the next part…
Purpose of Blogs
So before talking about the advantage of blogging for business we should answer one important question first – what is the purpose of blogs? The answer is actually quite easy. To share knowledge!
Blogging is an excellent way of sharing knowledge about things you know better than anyone else. People blog about any topic they are interested in. They have fun doing that and enjoy to see that their blogs are answering other people’s questions.
So the main purpose of a blog is to share knowledge and provide answers to questions other people might have.
Example: If you travel somewhere and you learned about the best way to get from point A to point B and post it on your blog others who are on the same journey can save lots of time and stress. This works with almost every kind of topic.
What Is Blogging for Business?
Blogging for business is a marketing strategy that drives more traffic to your company’s website. If done correctly it will help you to make more people aware of your brand and generate more sales.
With the help of blogs we helped our clients to increase their website traffic remarkable, got more and more people to buy their products and increased their brand awareness.
There are many reasons why blogging for business is a great idea. Let us explain that in more detail.
Why Your Business Needs a Blog
1. Increase Traffic
This point is pretty easy. How does a website get traffic? With showing up in search results. How can a website do that? By providing content people are looking for.
If you add a blog to your company’s website you simply increase the content of your website. By that you’re able to rank for more keywords and increase your website’s traffic remarkable.
2. Increase Brand Awareness
As a result of more traffic on your website, you will increase your brand awareness. Depending on how many users you drive to your blog this can be a game-changer!
There are millions of different businesses, brands and companies to choose from. People who heard of a company or product before they actually wanna buy it are much more likely to buy. If they heard of the brand already they trust it much more.
A blog can help your brand to increase its awareness. You will be one step ahead of your competitors what will result in advantage number three…
3. More Sales
In the end this is the factor that matters the most – sales! Every company’s goal is to generate more and more sales to keep growing and increase its revenue.
A blog will help you to drive more people to your website and in the end to your product or service. This really depends on your website’s conversion rate, which you can improve remarkably by choosing the right banners, a good interlinking structure, testing pop-ups, as well as posting high-converting topics on your blog.
4. Passive Generated Sales & Leads
Another factor that makes blogging for business interesting is that the generated Sales & Leads are passive! Organic traffic has the advantage that you don’t need to run any ads to get visitors.
Social Media Marketing is a great way to get leads to your company’s website, but as soon as you stop running ads and don’t post for one or even a few weeks you won’t have leads and as a result of that also won’t have sales.
If you want to have a constant minimum of sales for your business you should invest in a corporate blog!
5. Long-Term Results
This kind of goes together with the previous point. Organic traffic is much more long-term and persistent than any other way of traffic. It takes more time to see results, but as soon Google realizes the quality of your website you can be pretty sure to have ongoing traffic.
That gives your company safety, as even during a time where you don’t have the resources to invest in marketing channels or a channel doesn’t work as expected you will still have “safe” sales.
6. Increase Your Website Authority
If you are familiar with the basics of SEO you know about the importance of domain authority and link building. So how can a blog help you to improve your domain authority?
Actually a blog is the most natural way of getting backlinks to your website, especially if the main purpose of your website is to sell a product. What are other website owners or writers more likely to link to…. a product or a blog article that includes valuable information? Of course the second one!
7. Prove Your Skills & Knowledge
Let’s explain this with an example. Imagine you’re a customer looking for an IT service and you end up on the website of a suitable provider. Then you see that the company has a blog all about IT… Doesn’t that make you trust them more? Don’t they seem more expert in their area now?
A blog for your company will help you to increase your conversion rate by proving your expertise in your area.
Have A Project In Mind? Let’s Discuss!
Are you planning to start a blog for your business now? To get more information feel free to contact us.