Content is the backbone of every good SEO-Strategy. A website can be technically perfect, optimized for search engines and have a high authority by a lot of backlinks – without content it won’t be able to rank for any keywords.
How you optimize content for search engines and why SEO content is so important will be explained in this article.
The Biggest Advantage: Keyword Research
Many companies make the mistake to simply create content they find interesting. Together in a team they decide which topics they find interesting and based on that they decide which content they create for their website. This procedure is a waste of time and money.
The problem with it is that you can only guess what content your potential customers might like. However, with the help of data you can exactly say what content users are actually looking for and if the content about a specific topic is actually worth creating it. Often keywords seem promising by a high search volume but have a way too high competition.
With the help of content planning and related keyword research we can exactly say how often a topic is searched and how high its competition is. With this procedure you can save lots of time and money.
So… the first advantage of SEO Content is that you can be sure that people are actually looking for the content you want to publish on your website. It prevents you from spending money on content that isn’t relevant.
We published more about this topic on our service page Content Planning.
High Readability & Clear Structure
Especially for articles and blog content a good readability and clear structure are really important. Users who land on a website and don’t have the feeling that they instantly understand it and know where to find which information will leave the website to find an article with better readability.
Google knows that and studies the readability and structure of pages and posts. If the content isn’t well-structured Google ranks articles much worse. In addition to that search engines understand content much better if it has a clear structure.
SEO Content is optimized for search engines. That not only means to use the right keywords and place them right, it also means a clear structure of the content.
Optimised Meta Descriptions & Image Attributes
The previously researched keywords not only have to be placed correctly in the SEO content itself, but they also need to be placed in Meta Titles, Meta Descriptions and Image Attributes.
Next to the right placement of keywords there are more rules for optimized meta titles and descriptions. One example is their length.
The title shouldn’t be longer than 55 characters, because otherwise it can’t be shown in search engines completely. The meta description shouldn’t be longer than 156 characters, to be shown completely.
Optimized meta titles and descriptions not only result in better positions in search engines but also in a higher click-through rate.
A user decides which search results he clicks based on the meta title and description. To optimize them will result in more clicks on your website –> more traffic!
Necessary for SEO Content: Information & Value
Till now we only talked about the part of SEO Content that is about optimization. The part that shouldn’t be forgotten is the quality and the value of the content.
The goal of a search engine is to provide its users with the best and most informative content. If someone is putting a term in search engines he is looking for an answer to his question or for a solution of his problem. Search engines want to understand the search intent of its users to provide them with the results they are looking for.
As Google and its algorithms are getting smarter and smarter, it’s important to rely on high-quality content. Search engines understand if your content is informative or not. That’s why even the best-optimised content won’t rank if it doesn’t provide value to its readers.
If you want to convince Google and other search engines long-term it’s necessary to rely on SEO Content that also offers value and information.
SEO Content Service
We, the team of BlogTec, help our clients to reach more potential customers and lead them to their website and later on – their products or services. During that our strategy is to create informative high-quality content that is optimized for search engines as well.
Together with a technically optimized website and simple link building we help our clients to get to a level of constant growth.
If we could wake your interest in SEO Content feel free to take a look at our service page related to that and don’t hesitate to contact us.
Here is our service page about SEO Writing.