Glossary of SEO Definitions

Below are links to articles covering SEO and Content Marketing topics in depth. Can’t find what you’re looking for? Then contact us! We’re always adding to our definitions and we appreciate suggestions from our readers.


Anchor Text

If you want to optimize your website for search engines, there’s one important element you can’t avoid: the anchor text. This small but crucial detail of your content can make a big difference to how search engines interpret and rank your site. In this article, we take a deep dive into the world of anchor texts. We’ll explain what exactly they are, how best to use them, and what role they play in your SEO strategy.

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Bounce Rate

Imagine you’ve organized a party, but most guests leave as soon as they arrive. It’s a similar story with the bounce rate on your website – a key indicator of how visitors react to your content. In this article, we take a closer look on the concept of the bounce rate, a key term in the field of search engine optimization (SEO). We’ll explain what the bounce rate means, why it’s important and how it reflects user behavior on your website.

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In the ever-evolving landscape of the digital world, where the ease of use and optimizing for search engines are intertwined, the significance of breadcrumbs cannot be understated. These modest yet powerful navigational elements can profoundly improve how users interact with your site, alongside bolstering your search engine optimization strategies. 

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Canonical Tag

Mastering search engine optimization (SEO) is akin to navigating a labyrinth, with a myriad of tools at your disposal to guide the way. Among these, the canonical tag stands out as a beacon, directing search engines towards the version of a webpage that should be considered the definitive source. 

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CPC (Cost per Click)

In today’s online-marketing landscape, mastering the concept of Cost per Click (CPC) is essential for advertisers aiming to optimize their online presence and drive efficient campaign results. CPC stands as a critical metric, charging advertisers only when a user clicks on their ad, thereby providing a direct measure of user engagement and interest. 

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Do-Follow Links

A central component of Search Engine Optimization (SEO) are backlinks, which are references from other websites to your page. Especially valuable in this context are the so-called Do-Follow Links. But why are they essential for your SEO strategy? Let’s take a closer look at Do-Follow Links and show you how you can effectively use them for your ranking.

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H1, H2, H3 – Heading Tags

Headings are not only essential elements to clarify the structure of an article, but they also play an essential role in Search Engine Optimization (SEO). But how exactly do H1, H2, and H3 tags affect your ranking on Google and other search engines?

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In the world of online marketing, search engine optimization (SEO) plays a crucial role in determining how visible your website is in the vast sea of the internet. A key term you should be familiar with in this context is “impressions.” But what exactly do impressions mean for your SEO, and how can you use them to your advantage? Here’s everything you need to know.

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A key term in search engine optimization (SEO) is “indexing.” It’s a fundamental process in SEO that determines whether and how your content is found by search engines. But what exactly does indexing mean, and how can you use it to your advantage?

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