Link Building

Link building is definitely one of the most important factors of ranking a website on Google. It’s necessary if you want to attract visitors and potential customers through organic traffic!

Link Building

Link building is definitely one of the most important factors of ranking a website on Google. It’s necessary if you want to attract visitors and potential customers through organic traffic!

SEO & Content Agency

Boost Your Traffic With a Good Link Building Strategy!

Search engines like Google have a long list of different factors when they decide which website they rank on top of the search results. Some of these factors are still unknown but we know about the most important ones.

Link building is definitely one of the most important factors of ranking a website on Google and necessary for every business that wants to attract visitors and potential customers through organic traffic.

Before you start with link building you should make sure that your website is technically optimised. You can find more about that on our service page about On-Page Optimisation.

What Is Link Building?

Link building sounds like a great way to boost your traffic and your business success, doesn’t it? So let’s talk about what link building actually is! As the name already reveals, it’s about building links. The goal is to get other websites linking to yours – this is called a backlink.

This sounds simple but actually there’s much more to mention, as there are also “bad” backlinks that can hurt your website. Sometimes websites even lose almost their whole traffic as a result of a wrong link building strategy that results in a penalty by Google. And if you got one it’s really hard to get back to your old standing on Google.

The Quality of Backlinks

It’s important to know that building backlinks is not just about getting random links to your website. Every link has a different quality. Instead of having 10 low-quality links to your website it can be better to just have one link but from a high-quality website.

10 links from small forums that no one really reads or one link from a big website like the New York Times, Forbes and Co… What do you think is more valuable?

Important: Social Media mentions and other links from Social Media, such as Facebook, Instagram e.t.c, have an influence on your Google rankings but don’t count as backlinks. Google counts Social Media different and gives it much less importance than backlinks from other websites.

Why Is Link Building Important?

The goal of search engines is to provide users with the most relevant and helpful information. If you put something into the Google search bar you are looking for something and Google wants to make sure it can provide you with that. That means what shows on top of Google are the results that Google (and its algorithms) thinks are what you’re looking for and that help you the most.

Three factors are important here. The first thing is the technical part of your website. Google doesn’t want to provide it’s users with broken websites, of course. So your website should be fast, don’t have broken links, be well structured and so on… More about that on our page about On-Page Optimisation.

The second factor is the content. The Google algorithms understand your content quite good and know if your website includes the high-quality content it wants to show to its users, or if your content doesn’t include any information, doesn’t bring value and is the same as on hundreds of other websites out there. So never forget about creating high-quality content!

The last factor is the amount and quality of your websites’ backlinks. But why exactly? Backlinks show Google that your website is important and from good quality. For Google, backlinks are a sign that your website is relevant, otherwise other websites wouldn’t mention you, right?

The Importance of Link Building Explained On An Example

If there’s an article about Mark Zuckerberg who just sold Facebook for 100 Billion Dollars and the New York Times, as well as your best friends little blog post an article about that with the same content and quality, which article do you think is more likely to rank on top of the search results? Of course the article of the New York Times!

But Why? Because the New York Times website is more important, more relevant. But how can Google actually know that the New York Times is more important than your best friends blog? You got it! Because thousand of other high-quality websites and magazines are linking to the New York Times articles!

What Is Important in Link Building?

As more and more business owners, executives, managers and marketers understand the importance of backlinks for organic traffic, there are more and more agencies and wanna-be-marketers out there who sell links to their clients but actually hurt their clients’ rankings more than they improve them.

It’s important to get links from high-authority websites and high-quality blogs. Also it’s important to type of the backlinks in mind and mix them up wisely. If your website has backlinks from 100 different forums but not a different magazine or blog that isn’t natural, is it? And Google will see that!

So don’t just take a look on the amount of links – take a look at the quality and the mix of backlinks. 1 single high-quality backlink can be as valuable as 100 links with low-quality.

Is It Expensive?

The price of a backlink can diversify a lot, depending on the quality of the backlink and the location of the linking websites.

Your Website Language and Location Matter:

If you have a website in German you want to have links from German-speaking website. The German link building market is one of the most expensive ones out there and the prices for a backlink start at a higher price as if the link would be from a website in India as an example.

The Quality Of The Backlink Matters:

The higher the quality of a backlink, the higher the price. That’s as easy as it is. A link from a big magazine like Forbes will cost you more than a link from a small blog for sure. But it will also bring you better results.

So basically you can say that the prices range from 100$ to 100.000$. The more you’re willing to invest – the better your results will be!

We Help You Finding The Right Backlink Strategy!

This all sounds good and yes backlinks will boost your website visibility a lot but it can be tricky to get them! We worked on tons of websites and got a feeling for the right mix of different types of backlinks.

Through our link building campaigns, we connected to thousands of blogs and magazines, what allows us to place our clients (with the right budget) in some of the biggest and most authoritative websites out there!

Best SEO-Strategy: Mix SEO Optimisation with 5-Star Content!

A good SEO Optimisation is necessary for your website to rank high on Google. This includes On-Page and Off-Page SEO. Business owners, executives and managers know that, so they hire agencies like BlogTec to help them with optimising their websites for search engines.

What they often forget is that SEO optimisation is just one of two parts for ranking a website. The other part is content! Google wants to provide its users with answers to their questions and this, in most cases, is well-written content that provides value and information.

The crawlers of Google are highly intelligent and getting smarter every single day, as the smartest people on the planet are working on improving the search results every day. If you want your website to attract visitors long-term, you have to create content on your website, that provides a lot of value to its readers. And this is what we do!

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