What Is SEO Writing?
SEO is the short version of “Search Engine Optimization”. This optimization aims to make a website more attractive for Google & Co with the goal to increase its amount of website visitors.
SEO Writing is basically the same as content writing but it includes SEO Optimization. So we don’t only want to create content that is interesting and that offers value and information, we also want to optimize it for Google. But how to optimize content for search engines? With good keywords!
The difference between normal content writing and SEO Writing is that SEO Writing works with keywords. Let us explain a bit more detailed how we find good keywords during content planning.
*A keyword can be one or multiple words that people enter in search engines. If I go to Google.com and enter “What time is it?” then this is a keyword. Keywords are super important, as based on these few words Google needs to figure out which page (of billions of pages on the internet) is the one a user is looking for.
Required: Well Researched Topics & Content Planning
We plan the content of our clients to make sure they don’t waste time on creating content that in the end brings no results. We want to rank our clients pages for keywords that are relevant to their businesses and in the end generate more sales.
Many companies make the mistake that they just try to create interesting content. They just sit together and write down ideas for topics they find interesting and then create that content. They forget to think about what other persons (their potential customers) find interesting and what they’re actually looking for.
To create content that in the end brings no traffic is a waste of money (if you don’t use it for other purposes like social media e.t.c). That’s why it’s important to plan content and stick to data. We at BlogTec plan the content of our clients with the help of professionell and data-driven keyword research.
So before you ask us to start with SEO Writing make sure you researched the right topics/keywords or let us do it for you. You can find more about how we plan content and how we find good keywords on our page about content planning.
Writing for SEO: Why SEO Optimization Is Important!
The goal of a website is to get traffic. How do you get traffic? With showing up in search results. How do you show up in search results? With content on your website that provides users with what they’re looking for.
High-quality content is the backbone of SEO and necessary to drive users to your website!
The challenge of SEO Writing is to keep a good balance. On the one hand you want to create search engine optimized content that includes result bringing keywords in the right density. On the other hand you want to provide your users with interesting and well written content that provides value and information.
We help our clients with planning the right content as well as with creating it! For more information send us a request below.