Tools are the backbone of every agency, but not every tool truly has real agency DNA. We’ll show you which white label SEO software doesn’t just provide reports but actually helps you scale your business sustainably.
Key Takeaways
- Many agencies already use white label SEO software to automate reporting and backlink tracking.
- SE Ranking, AgencyAnalytics, and WebCEO are among the tools with the best balance of functionality, branding, and price.
- BrightLocal and Serpstat dominate in local SEO reporting, while Search Atlas sets new standards with AI features and GEO integration.
- Quality tools start at around €29 per month and can be integrated directly into your CRM or reporting system via API.
- White label SEO software truly becomes successful only when combined with strategic, human expertise — for example, through partners like Blogtec.
What Is White Label SEO Software for Agencies?
White label SEO software is a platform that enables you, as an agency, to offer SEO analyses, reports, and dashboards under your own branding. The actual provider of the tools operates entirely in the background, while your clients see only your agency, your brand, and your corporate identity.
With these tools, you can deliver personalized reports, track rankings, monitor backlinks, or perform technical audits — all without developing your own software or running expensive in-house systems.
The key advantage lies in branding and scalability. You present professional results in your own design, save time, and can serve more clients simultaneously. Many systems, such as SE Ranking or AgencyAnalytics, go even further by offering automated reporting, white label domains, and team access – keeping your entire workflow fully digital.
In essence, white label SEO software transforms complex SEO work into unified, branded client experiences – building trust, increasing effectiveness, and enabling structured business growth.
The 6 Best White Label SEO Software Providers for Agencies
Plus one special mention outside the competition
1. SE Ranking
What the White Label SEO Tool from SE Ranking Is Best For
SE Ranking is ideal for agencies looking for a flexible system to manage all SEO processes — from keyword research to reporting — with a strong focus on scalability and clear branding.
White Label SEO Features
The platform stands out for its intuitive design, stable backlink tracking, and precise keyword data. The white label SEO software offers automated reports, client dashboards with your own branding, and a powerful API for seamless integrations.
Special Agency Features
- Individual subaccounts for teams and clients
- Automated, branded SEO reports
- Custom domain for client dashboards
- API connection for CRM or reporting systems
Pricing for This White Label SEO Software
Starting at €39 per month, SE Ranking delivers an excellent price-performance ratio. The software scales with your agency — you can flexibly expand features, users, and projects as needed.
Future Readiness
Thanks to regular AI updates, GEO integration, and strong automation capabilities, SE Ranking remains one of the best white label SEO tools for agencies focused on long-term growth.
2. AgencyAnalytics
What the AgencyAnalytics Tool Is Best For
AgencyAnalytics is the right choice for agencies seeking a powerful reporting system with extensive integrations. The tool is especially useful for agencies managing multiple clients who need regular, customized reports and dashboards.
Best White Label SEO Tool for Reporting
The platform offers over 80 integrations — from Google Analytics and Ahrefs to HubSpot — and allows complete branding of all reports. The dashboard is fully customizable and clearly structured, enabling complex SEO data to be visualized in a simple, accessible way.
Special Agency Features
- Automated, branded client reports via email
- Custom dashboards for each client or campaign
- Multi-client management and access control
- Templates for SEO, PPC, and social media reports
Pricing & Scalability
Pricing starts at around €59 per month, with flexible plans based on the number of clients. For growing agencies, AgencyAnalytics provides scalable structures that significantly reduce the time and effort required for reporting.
Future Readiness
AgencyAnalytics is considered one of the most reliable tools on the market, with a clear focus on process automation, data blending, and white label branding. Regular updates and API extensions ensure long-term relevance for agencies that rely on accurate, dependable data.
3. BrightLocal
What the White Label SEO Tool Is Best For
BrightLocal is the top choice for agencies specialising in local SEO. The tool provides precise data on local rankings, citations, and reviews, making it ideal for small and medium-sized businesses with a regional focus.
Strengths in Practice
BrightLocal offers comprehensive local rank tracking, audit reports, and citation management — all under your own branding. Its white label SEO dashboard is particularly useful, automatically generating updates on location rankings and customer reviews.
Special White Label SEO Agency Features
- White label reports for multiple locations
- Automated review monitoring and reputation tracking
- Local rank tracking (Google, Bing, Maps)
- Client portal with custom branding
Pricing & Scalability
Starting at around €35 per month, BrightLocal offers solid entry-level packages. Prices increase with the number of tracked locations but remain transparent and fair. The tool is perfectly suited for agencies with a growing client base.
Future Readiness for Local Visibility
With its strong focus on local SEO, BrightLocal is particularly valuable for GEO optimization — helping businesses remain visible in locally relevant, AI-powered search results.
Please look at our free guide: White-Label-SEO for Agenturen
Zukunftsfähigkeit
WebCEO entwickelt sich kontinuierlich weiter und bietet bereits Integrationen für KI-basierte Keyword-Analysen. Das Tool bleibt eine zuverlässige Option für Agenturen, die Struktur, Teamkoordination und Automatisierung gleichermaßen suchen.
4. WebCEO
What This White Label SEO Tool Is Best For
WebCEO is designed for agencies looking for a powerful all-in-one system focused on team management and client portals. The tool is especially useful for medium to large agencies that manage multiple client projects simultaneously.
Strengths in Use as White Label SEO Software
WebCEO combines classic SEO functionalities with advanced team coordination features. The white label SEO software allows you to assign tasks directly within the tool, track progress, and send individual reports under your own branding.
Special Agency Features
- Client portals with custom login and branding
- Detailed backlink tracking and competitor analysis
- Keyword research with market and competitor data
- Automated workflows for reporting and task management
Pricing for This White Label SEO Solution
With entry-level plans starting at €37 per month, WebCEO offers an attractive pricing model. Its tiered agency plans provide high flexibility depending on the number of clients and user accounts.
Future Readiness
WebCEO continues to evolve, now offering integrations for AI-based keyword analysis. It remains a reliable choice for agencies seeking structure, team coordination, and automation in equal measure.
5. Search Atlas
Which Agencies This Tool Is Best For
Search Atlas is ideal for agencies that prioritise technological innovation. The tool combines traditional SEO with AI-powered analysis, offering features that are particularly valuable for forward-thinking agencies.
Best White Label SEO Tool with AI Features
Search Atlas delivers in-depth backlink analysis, AI-driven semantic content optimisation, and precise keyword clustering. Its white label SEO capabilities include branded reports, dynamic dashboards, and automated insights into content performance and link profiles.
Special Agency Features
- AI-powered keyword and content analysis
- Custom client portals with white label design
- Automatic GEO visibility evaluation
- Integration with popular CRM and reporting systems
Pricing & Scalability
Entry-level plans start at around €79 per month. For agencies managing multiple client projects, Search Atlas offers comprehensive multi-client management and flexible user roles.
Future Readiness
Search Atlas is considered one of the most innovative white label SEO tools on the market. By combining SEO, AI, and GEO, it is perfectly equipped for the upcoming changes in generative search.
6. Serpstat
What the White Label SEO Tool from Serpstat Is Best For
Serpstat is especially appealing for agencies seeking a versatile SEO tool with a strong data foundation and fair pricing. It’s ideal for teams that regularly conduct keyword research, backlink analysis, and competitor comparisons.
Strengths in White Label SEO Use
Serpstat combines five core areas: keyword analysis, backlink tracking, site audit, rank tracking, and competitor analysis. Its white label features allow you to create reports and dashboards entirely in your agency’s design and send them automatically to clients.
Special Agency Features
- Team and project management directly within the tool
- Customisable, branded client reports
- API access for reporting integration
- Advanced keyword clustering functions
Pricing & Scalability
Starting at €45 per month, Serpstat offers an excellent balance between features and cost. Higher-tier plans include unlimited projects and additional team accounts.
Future Readiness of Serpstat’s White Label SEO Tool
Serpstat continues to expand its AI-based analysis features. With continuous data updates, API connectivity, and a growing agency ecosystem, it remains one of the best white label SEO tools for growing teams with limited budgets.
Outside Competition: Semrush
Semrush as an All-in-One Solution
Semrush is ideal for agencies that want to go beyond simple reporting and cover the entire SEO cycle – from keyword strategy and competitor analysis to content marketing and backlink management.
White Label SEO Software for Full-Service Agencies
Semrush offers a comprehensive suite of SEO, content, and PPC tools in one platform. Through the Agency Growth Kit, you can create branded reports, manage clients, and centrally control campaigns – including lead tracking and prospecting tools.
Special Agency Features
- Complete keyword, content, and backlink analysis
- White label reports via the “My Reports” module
- Client manager for multi-account management
- Integration with Google Data Studio and CRM systems
Pricing & Scalability
Starting at €119 per month, Semrush is among the more expensive options, but it offers arguably the most comprehensive SEO suite on the market. With add-ons such as the Agency Partner Program, the range of features can be expanded individually.
Future Readiness
Semrush invests heavily in AI-based data analysis and GEO-relevant search intelligence. This makes it a future-proof platform for agencies that not only want to automate processes but also actively manage their entire SEO strategy.
Overview: The 6 Best White Label SEO Software Tools for Agencies
| Tool | Best For | Key White Label Features | Price (Per Month) | Future Readiness/ Special Features |
| SE Ranking | All-in-one solution for keyword research, backlink tracking, and reporting | Branded dashboards, API integration, automated reports | 39 € | AI-powered updates & GEO integration |
| AgencyAnalytics | Reporting & multi-client management | Over 80 integrations, white label reports, customizable dashboards | 59 € | Strong in automation & reporting |
| BrightLocal | Local SEO & location management | Local rank tracking, review monitoring, white label reports | 35 € | GEO-oriented data & local SEO focus |
| WebCEO | Team management & workflow automation | Client portals, backlink tracking, keyword research, workflows | 37 € | AI-based keyword analysis & strong team functionality |
| Search Atlas | Technologically advanced SEO with AI & GEO | AI analysis, content optimization, client portals, API | 79 € | Future-focused with AI & GEO capabilities |
| Serpstat | Efficient all-in-one tool for smaller teams | Keyword clustering, white label reports, API access | 45 € | Continuous AI enhancements & excellent value for money |
When You Want a Little More: White Label Agencies
White label SEO software can simplify processes, automate reports, and make work scalable – but it cannot replace human SEO expertise, like the kind offered by Blogtec.
As a white label agency, Blogtec combines technology with experience, and AI with human intuition. Instead of just delivering numbers, our SEO managers and human copywriters develop customised strategies tailored to your clients and your market.
Our strength lies in the “all-in-one principle”: we handle strategy, content creation, link building, and reporting – all under your agency’s branding. Every service can be flexibly combined and seamlessly integrated into your existing workflows.
Why Blogtec Is So Valuable for Agencies:
- Real people, not just tools: Experienced SEO managers who create individual content and strategies.
- Full white label branding: All texts, reports, and videos appear in your design.
- White label SEO backlink tracking: Through our network of trusted websites, we offer top-quality backlinks with tracking included.
- Flexible packages: Monthly cancellable, scalable, and adaptable to your project volume.
- Technology + experience: A combination of efficient software and strategic expertise.
- Focus on GEO & AI: Optimisation for both classic SEO searches and generative search systems such as Google SGE, ChatGPT, and Perplexity.
While white label SEO software helps you structure processes, Blogtec ensures those processes actually deliver results.
The Best White Label SEO Software Is Only the Beginning
The right white label SEO software saves time, creates structure, and helps you scale your agency business effectively. Tools like SE Ranking, AgencyAnalytics, or Search Atlas deliver impressive data and automated processes – but without the right strategy, much of their potential remains unused.
Successful agencies combine technology with expertise: they use software where automation makes sense and rely on experienced SEO partners when it comes to quality, strategy, and content.
Tools show what’s happening on the website and across the web. Blogtec ensures that the best possible solutions are implemented based on those insights.
With Blogtec, you gain a white label partner that combines software, content, and SEO experience – helping you consistently impress your clients.
Book a free consultation and discover how to make even smarter use of white label SEO with Blogtec.
FAQs
White label SEO software is a platform that allows agencies to offer SEO analyses, reports, and dashboards under their own branding. The provider operates in the background, while your agency appears as the sole point of contact.
White label SEO tools enable agencies to easily scale their services, automate reports, and provide clients with a professional, consistent appearance – without having to develop their own software.
The best white label SEO software depends on your needs: SE Ranking offers powerful all-around functionality, AgencyAnalytics excels in reporting, and Search Atlas is ideal for agencies focused on AI and GEO.
White label SEO tools are specifically designed for agencies. They include branding options, automated client reports, and multi-account management – features that traditional SEO tools usually don’t offer.
White label SEO software provides the tools and automation, while a white label agency like Blogtec additionally offers strategic SEO management, content creation, and link building – all under your brand name.
GEO, or Generative Engine Optimization, expands SEO into AI visibility. While traditional SEO targets Google rankings, GEO ensures that your content appears in AI-generated answers from tools like ChatGPT or Google SGE. This is an area where Blogtec already specializes.
