Technical SEO
‘Technical SEO’ is the term used to describe the various processes that improve the search engine optimization of your site. At Blogtec, we set the technical requirements so that your site is correctly indexed and listed by search engines, such as Google.
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‘Technical SEO’ is the term used to describe the various processes that improve the search engine optimization of your site. At BlogTec, we set the technical requirements so that your site is correctly indexed and listed by search engines, such as Google.
Get
40% Off
on everything during Winter Sale.
The Basics of Technical SEO
Under the term Technical SEO, various processes come together to lay the groundwork for successful SEO work. Usually, the process starts with a site audit, through which a variety of data is collected from all your website pages.
Technical SEO describes the evaluations that are concluded from this data. Below, we have summarized a checklist that further elaborates on each step.
One thing that all of these steps have in common, is that they increase the probability of better search engine rankings for your content.
You and your team have probably already spent many hours building a professional website. You have created new pages, written and revised texts, and removed old content.
Nevertheless, the number of visitors to your website leaves much to be desired. In many cases, the reason for this is that your content is not indexed properly. Google has difficulty understanding how your site is built and consequently, it reduces your visibility.
Our Technical SEO makes sure that all requirements for professional SEO work are met!
Technical SEO
Various processes come together to lay the groundwork for successful SEO work. Usually, the process starts with a site audit, through which the necessary data is collected.
Technical SEO describes the optimizations that are concluded from this data.
One thing that all of these steps have in common, is that they increase the probability of better search engine rankings of your website.
All From One Source
Once the areas of improvement are identified by our SEO site audit, our SEO experts can start to technically optimize your website to achieve a better ranking.
More Website-traffic
Before looking at content and links, search engines have a look at your website condition. Therefore, it's important to have a website in good technical shape.
Choose Your Bundle
Either go for the full technical SEO Bundle for the full power, or decide to just go for optimizing titles & meta descriptions for small adjustments. It's up to you.
Technical SEO: Costs
Full Site
Audit
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Report About Your Current SEO Status
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List of Technical Issues
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Individual Strategy
Technical
SEO
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Optimizing Titles & Meta Descriptions
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Fixing Technical Issues
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Detailed Summary
Full Site
Audit
-
Report About Your Current SEO Status
-
List of Technical Issues
-
Individual Strategy
Technical
SEO
-
Optimizing Titles & Meta Descriptions
-
Fixing Technical Issues
-
Detailed Summary
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Technical SEO: Checklist
Now, here are 7 important steps that every Technical SEO should include. Each one of them will have a positive impact on the visibility of your website.
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1. Site Audit
Good decisions are made based on data. Before we act, we collect as much data from your website as possible. Based on this, we create action points which we share with you.
For the analysis, we use the professional SEO software Ahrefs. The data we extract is collected, filtered and organized in a specially formatted Excel sheet.
2. Set Up Sitemap
First, we need to make sure that your pages are indexed correctly. Therefore, we check sitemaps & robots.txt and adjust them as necessary.
To save on your budget and to show Google the top-quality pages of your website, as few pages as possible should be indexed. Only pages that generate traffic via Google should be indexed!
3. Set Up Robot.txt
Pages that shouldn’t be indexed are provided with a robot.txt file. This content will still be visible on your site, but it will no longer be recognized by Google.
This way, we can ensure Google focuses on the content that has the greatest potential to attract visitors through search engine results.
4. Revise SEO Title and Meta Descriptions
Many put great work into their texts, but forget about the meta title and meta description.
The meta title and description will be the first impression you give to both Google and search engine users. Therefore, it is important to process your focus keyword here and to meet the search intent. In addition, clever wording can also increase the conversion rate.
5. Improve Alt-texts
Every good website nowadays uses images and graphics to enhance the user experience.
Graphics give your users visuals and can break up long passages of text. But they are also an important factor when it comes to SEO ranking. During our Technical SEO, we determine if your images have alt text. These are what Google uses to recognize what’s on your images. By using keywords and clear captions in the alt texts, you will improve the search engine optimization of your content.
6. Link Check
With the help of modern software, we record if all links placed on your website are correct.
Old links may no longer exist or the URL of the linked page may have changed. To avoid error messages and bad user experiences, we make sure that no link leads to nowhere.
7. Customize URL
In the best case, the URL of a page is always kept as short as possible and contains only the focus keyword.
Under certain circumstances, it can make sense to adjust the URL afterwards. Otherwise, there is always the possibility of creating a redirect to a new URL. If you want to know more about redirects and removing outdated content, we have developed a separate blog post.
How It Works
Account
Guidelines
Project
Projects
Account
Create an Account
With your account, you can check out our pricing based on your individual project, fill out our streamlined briefing-forms, get an overview about your projects & our services, handle payment-details, and give feedback.
All at one place, easy to use and free of any charge.
Sign up today, it’s free with no strings attached!
Guidelines
Create Brand Guidelines
The Brand Guidelines determines the guiding principles for a following project briefing for our professional writers, SEO Managers and Content Editors.
It helps us to better understand your brand, tone of voice, and target audience, and enables us to deliver the best possible result.
Project
Create a Project
By selecting a project, you’ll start with the first step: the briefing. This online-form is designed to achieve a clear understanding for you and the professionals working on the project.
You can choose between different options and see an instant change in pricing. This is how we stay transparent even before ordering.
Projects
Manage Your Projects
Always maintain a great overview over your projects in your account. With only a few clicks, you can add and cancel existing projects, approve documents, take advantage of free revisions or just check what we are working on next.
In addition, you can also chat with your dedicated Content Editor or Account Manager.
Content of the Technical SEO Bundle
Set Up Sitemap
We make sure that your pages are indexed correctly. Therefore, we check the sitemaps and adjust them as necessary.
Set Up Robot.txt
With the right robot.txt file, we can ensure search engines focus on the content that has the greatest potential.
SEO Title and Meta Descriptions
We check if you processed your focus keyword and to meet the search intent, clever wording and right word amount.
Improve Alt-Texts
We determine if your images have alt text and improve them by using the right keywords and clear captions.
Link Check
To avoid error messages and bad user experiences, we make sure that no link is broken or does no longer exist.
Customize URLs
In the best case, the URL of a page is always kept as short as possible and contains only the focus keyword.
Page Speed Optimization
Optimization of javascript, html code and resizing of images to get a better website page speed.
Link Orphan Pages
We find those pages without incoming links and make sure to add them to organic and relevant places.
Optimize H1 Header Tags
Every page of the websites should have only one h1 header tag, describing what the page is about.
The Importance of Technical SEO
Better Rankings in Search Results
Once the areas of improvement are identified by you or our SEO site audit, our SEO experts can start to technically optimize your website to achieve a better ranking.
Achieve More Website Traffic With SEO Content
A website in good technical condition is the perfect base to achieve more website traffic. If you are looking for ways to further increase traffic, make sure to look at our SEO content section.
Technical SEO Questions
Find Answers to our most often asked questions!
Technical SEO Tools: What Software Do We Work With?
When collecting and analyzing data, we use professional SEO software. The following tools are used in our Technical SEO and Site Audit processes:
What is Duplicate Content?
When you create content for different pages on your website, repeating yourself at some point is bound to happen.
If two pages with almost identical content are indexed, Google may consider this content as duplicate content and consequently penalize it with poor search engine results.
To avoid duplicate content, you can either ensure uniqueness when writing the texts or provide duplicate content with a robot.txt file and therefore inform Google that this page should not be indexed.
