The 7 Best White-Label-SEO-Agencies

The demand for white-label-SEO has been growing for years. More and more agencies want to offer their clients comprehensive search engine optimisation without having to build their own in-house team.

Specialised white-label providers take over the work in the background, while the agencies remain the sole point of contact for their clients.

But which providers are truly worth recommending in the German market? In this article, we compare the best white-label-SEO-agencies in Germany based on clear criteria such as range of services, quality, flexibility, scalability, market expertise, and pricing transparency. This way, you can quickly find out which partner is the best fit for your agency.

Key Takeaways

• White-label SEO allows agencies to offer SEO services without their own in-house team – flexible, scalable, and invisible in the background.
• Our comparison shows: many providers score well on quality and market expertise, but there’s still room for improvement in pricing transparency.
• For agencies, it’s important to choose a partner that works reliably, flexibly, and scalably, with processes that align with their own way of working.

What Exactly Is a White-Label SEO Agency?

A White-Label-SEO-agency provides search engine optimization services in the background, while the hiring agency remains the only visible party to the end client.

All services – from keyword research and content creation to link building and technical optimization – are delivered under the branding of the hiring agency.

For the end client, it appears as if the agency has its own in-house SEO team. In reality, the work is carried out by a specialized service provider. Typical characteristics of a White-Label-SEO-agency include:

Branding in the Agency’s Style Reports, dashboards, and results carry the logo and colours of the hiring agency.	Scalability Services can be scaled up or down flexibly, depending on the number of clients and project size.
Focus on Core Competencies The agency can focus on consulting, strategy, and sales, while the operational SEO work is outsourced.	Cost Efficiency There are no fixed costs for maintaining an in-house SEO team. You only pay for what you actually need.

This makes White-Label-SEO-agencies particularly appealing for web design, marketing, or PR agencies that want to expand their portfolio without hiring their own specialists.

Why White-Label-SEO-Agencies Are Still Important

SEO remains one of the most important channels for generating sustainable website traffic. At the same time, it’s becoming increasingly complex: Google updates, technical SEO, content optimization, new GEO guidelines, and link building all require specialized knowledge and extensive experience.

Many agencies face a real dilemma: they want to offer SEO and GEO services to their clients but lack the resources to build and maintain their own in-house team. That’s exactly why White- Label-SEO-agencies continue to be indispensable.

Here are three reasons why they are still highly relevant today:

Rising Demand for SEO

More and more businesses are realising that without visibility in search engines, they risk losing market share in the long term. Agencies that don’t include SEO in their portfolio risk losing clients to competitors.

High Level of Specialisation

Professional SEO requires expertise across multiple disciplines. White-label partners combine these skills and ensure that client projects are executed professionally — without the agency having to hire experts for every area.

Scalability Without Risk

Whether it’s a single project or dozens of clients at once, White-Label-Agencies can flexibly adjust their capacity. This allows agencies to grow without fixed staffing costs and without sacrificing quality.

In short, White-Label SEO remains a key lever for agencies to stay competitive while maintaining the flexibility to respond quickly to market demands.

Our Evaluation Criteria

To ensure that the comparison of the best international White-Label-SEO-Agencies is objective and transparent, we developed a clear evaluation system. Each agency was assessed based on six key criteria and rated on a scale from 0 to 10 points. The total score then determines its position in the ranking.

Service Range

How comprehensive is the offering? Does the agency provide only individual services such as link building or content creation, or does it cover the entire SEO spectrum — including technical optimisation, strategy, and international SEO?

Quality & Reliability

What level of experience does the agency have? Are there verifiable (and transparent) references, client testimonials, or case studies? How consistent is the quality of the delivered results?

Flexibility

Can services be booked, adjusted, or cancelled flexibly? Does the agency offer tailored solutions or only rigid packages?

Scalability

Is the agency capable of managing multiple projects simultaneously? Are there tools, processes, or teams in place to support rapid client growth?

Market Knowledge for Targeted Markets

How well does the agency understand the specifics of the specific markets? This includes language, culture, legal frameworks, and regional SEO requirements.

Price Transparency

Are costs clearly communicated on the website so that agencies can quickly get an overview? Or are prices available only upon request? For many clients, transparent pricing is a key factor in the decision-making process.

Using this system, we evaluated each agency and created a clear ranking. The results already show a clear trend: while many providers perform strongly in quality and service, most still fall significantly short when it comes to price transparency.

The Best White-Label SEO Agencies

Overview of the top White-Label-SEO-Agencies

Criteria (0–10 points):

A: Service range (0–10)

B: Quality & reliability (0–10)

C: Flexibility (0–10)

D: Scalability (0–10)

E: Knowledge of target markets (0–10)

F: Price transparency (0–10)

G: Total

Agency	A	B	C	D	E	F	G
Blogtec	10	10	10	10	10	9	59/60
Fatjoe	9	9	8	9	9	7	51/60
Smash Digital	8	10	8	9	8	4	47/60
The HOTH	8	8	8	8	8	4	44/60
OutreachFrog	8	8	7	7	8	5	43/60
Boostability	7	8	7	9	7	4	42/60
SEOReseller	8	7	7	8	8	3	41/60

The Best International White-Label SEO Agencies in Detail

1. Blogtec

• Total Score: 59/60
• Website: https://blogtec.io/
• Minimum Project Cost: from €349/month (clearly listed on website)
• Customer Feedback: very positive — praised for reliability, transparency, and consistent quality
• Team Size: 30+ SEO specialists, writers, and editors
• Years in Market: 5+

Why #1?

Blogtec tops the rankings thanks to its combination of flexibility, scalability, multilingual support and full transparency, which is unmatched by any other provider. Over 300 agencies worldwide already rely on its white-label solutions. With dedicated account managers, a custom client portal, and clearly published pricing, Blogtec offers an unmatched all-round package.

Core Services:

• White-Label SEO Strategies & Audits
• SEO Content in over 8 languages (blogs, landing pages, GEO-optimized articles)
• Keyword Research & Reporting
• Backlink Building & Technical SEO
• Google Ads White-Label Management
• Webdesign Services
• All reports fully branded for partner agencies

Highlights:

• Real people, not automation – every task handled by expert professionals
• Scalable infrastructure – 5,000+ completed projects
• Flexible contracts – month-to-month, modular pricing
• Full transparency – example packages publicly listed

Client Feedback:

Agencies describe Blogtec as “exceptionally reliable,” “client-focused,” and “flawlessly integrated.” Communication, speed, and quality are consistently rated as outstanding.

2. FatJoe

• Total Score: 51/60
• Website: https://fatjoe.com/
• Minimum Project Cost: from $50 per order (publicly available)
• Customer Feedback: highly positive – known for fast turnaround and global reach
• Years in Market: 10+

Why #2?

FatJoe stands out as one of the largest and most established white-label SEO providers globally. It serves over 5,000 agencies, offering a vast array of content, link-building, and design services. Its key strengths are speed, scalability, and transparent ordering systems.

Core Services:

• White-Label Link Building & Blogger Outreach
• SEO Copywriting & Content Creation
• Local SEO & Citation Building
• Design and infographic production

Highlights:

• Massive scalability with automated order dashboards
• Transparent pricing for every service
• Ideal for agencies seeking fast, volume-based SEO solutions

Client Feedback:

Agencies appreciate FatJoe’s efficiency and predictability. It’s especially valued for link-building and content production at scale. Some note that strategic consulting depth is limited compared to boutique providers.

3. Smash Digital

• Total Score: 47/60
• Website: https://smashdigital.com/
• Minimum Project Cost: not publicly listed
• Customer Feedback: excellent – praised for link quality and GEO readiness
• Years in Market: 7+

Why #3?

Smash Digital combines premium link-building expertise with forward-thinking GEO optimization strategies. Founded by SEO veterans, it positions itself as a boutique agency for serious marketers who prioritize long-term authority growth.

Core Services:

• Link-building and outreach campaigns
• Technical and on-page SEO consulting
• GEO content strategies and authority SEO

Highlights:

• Exceptional backlink quality from vetted publications
• Focus on advanced SEO tactics, including generative optimization
• Hands-on client approach

Client Feedback:

Agencies describe Smash Digital as “elite but selective.” Pricing is on the higher side, but quality and long-term results justify the investment.

4. The HOTH

• Total Score: 44/60
• Website: https://www.thehoth.com/
• Minimum Project Cost: from $60 (public packages available)
• Customer Feedback: mixed to positive – widely used for large-scale fulfillment
• Years in Market: 13+

Why #4?

The HOTH is one of the most recognizable names in white-label SEO. It offers an extensive catalog of standardized SEO packages, making it an ideal fulfillment partner for agencies that prefer structured solutions.

Core Services:

• SEO Packages (Content + Links + Local SEO)
• PPC and Social Media Management
• Reputation Management

Highlights:

• Transparent pricing via self-service dashboard
• Scalable systems with 100+ staff
• GEO optimization support in newer offerings

Client Feedback:

Agencies highlight convenience and scale, though some find the approach slightly “template-driven.” Ideal for agencies managing high volume and clear deliverables.

5. OutreachFrog

• Total Score: 43/60
• Website: https://www.outreachfrog.com/
• Minimum Project Cost: from $150 per order
• Customer Feedback: positive – praised for link quality and outreach transparency

Why #5?

OutreachFrog focuses exclusively on high-authority link-building and blogger outreach. Its transparency in reporting and genuine outreach make it a solid choice for agencies prioritizing quality backlinks over volume.

Core Services:

• White-Label Blogger Outreach
• Guest Posting & Link Placements
• Niche Edit Campaigns

Highlights:

• Manual outreach for every campaign
• Domain quality verification
• Clear deliverables and link metrics

Client Feedback:

Agencies like OutreachFrog’s reliability and honest communication. It’s a great fit for agencies looking for quality over quantity, though it lacks the full SEO service range.

6. Boostability

• Total Score: 42/60
• Website: https://www.boostability.com/
• Minimum Project Cost: not public
• Customer Feedback: positive – large-scale partner for SMB SEO
• Years in Market: 14+

Why #6?

Boostability is a major global SEO provider specializing in small and medium-sized businesses. It’s a high-volume fulfillment partner trusted by agencies worldwide, particularly for local SEO solutions.

Core Services:

• Local SEO & Directory Listings
• Link-Building & On-Page Optimization
• Custom White-Label Dashboards

Highlights:

• Massive scalability with dedicated account systems
• Longstanding industry reputation
• Affordable entry-level solutions

Client Feedback:

Clients value its structured systems and reliability. Some agencies mention less flexibility compared to smaller providers, but its scale makes it ideal for steady, predictable delivery.

7. SEOReseller

• Total Score: 41/60
• Website: https://www.seoreseller.com/
• Minimum Project Cost: not public
• Customer Feedback: good – popular in Asia-Pacific and North America
• Years in Market: 10+

Why #7?

SEOReseller offers a wide white-label portfolio covering SEO, PPC, and design. It’s known for convenience and dashboard automation, though it trails behind in transparency and personalization.

Core Services:

• SEO Campaigns & Audits
• PPC Management
• Content & Web Design Services

Highlights:

• All-in-one platform with project management tools
• Wide international coverage
• Affordable pricing

Client Feedback:

Agencies appreciate the convenience and broad service range. Some note that personal support and strategic input could be stronger for complex projects.

The Best Choice for Agencies

White-label SEO remains a key growth lever for agencies seeking to expand their offerings without hiring internal SEO teams. Our analysis shows that quality and global market knowledge are high across most providers — but transparency, flexibility, and scalability still make the biggest difference.

In our ranking, Blogtec stands clearly ahead with 59/60 points, combining transparent pricing, excellent scalability, and personalized service. With over 300 agency partners and a proven fulfillment system, it provides everything agencies need to integrate SEO efficiently and profitably into their portfolios.

For agencies looking for reliable quality, clear communication, and predictable results, Blogtec is the best international white-label SEO partner in 2025.

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