6 Best White-Label Rank Tracking for Agencies

If your agency offers SEO, you know this: data is only valuable if you can present it to your clients clearly and professionally – without spending hours preparing it.

White-label rank tracking tools take that work off your hands. They show how rankings change, and they do so directly in your branding. Your clients see your domain, your logo, and your reports – not those of the tool provider.

In 2025, this market has rapidly professionalised. While many tools once delivered little more than colourful charts, modern white-label solutions now offer automated dashboards, email reports, API integrations, and even AI-powered keyword alerts.

This allows you to monitor your SEO results in real time, strengthen your brand, and fully automate reporting – without internal developers or your own software. For you as an agency, that means more control, less effort, and a far more professional appearance to your clients.

Key Takeaways

• AccuRanker, AgencyAnalytics, and SE Ranking are among the leading white-label rank tracking tools for agencies in 2026.
• Monthly prices start at $49 (Wincher) and go up to $129 (AccuRanker) for full agency-level features.
• Almost all modern tools now offer white-label reports, custom domains, and email delivery under your own branding.
• Automation and reporting are key features. AccuRanker, Nightwatch, and AgencyAnalytics stand out with API access, automated reports, and integrations with Data Studio and Slack.
• AI-powered keyword alerts are becoming the new standard. Tools like SiteChecker and SE Ranking already integrate machine-learning-based ranking updates.
• For local SEO agencies, BrightLocal remains the top choice, offering fully branded local ranking reports and white-label email communication.

What Is a White-Label Rank Tracker?

A white-label rank tracker is an SEO tool that lets you analyse and monitor your clients’ keyword rankings and deliver them as branded reports or dashboards under your own agency’s name.

This means: your clients see your domain, your logo, and your branding—not the software provider behind it. You use the technology of an external tool, but present the results as if they came directly from your agency.

The advantages are obvious

• You can automate your reporting processes, present results professionally, and build long-term client relationships – without investing in your own software development.
• The best white-label rank tracking tools today offer:
  • Branding of reports and dashboards (logo, domain, colours, sender address)
  • Real-time keyword tracking on global, national, and local levels
  • Automated reporting via email or dashboard access
  • API interfaces for integration with your existing systems
  • Multi-client management — essential for agencies with many projects

A white-label rank tracker is therefore the missing link between your SEO work and the professional external image of your agency.

The 6 Best White-Label Rank Tracking Tools for Agencies

Before we dive into the individual tools, a quick note on our evaluation: we reviewed more than 20 solutions and focused on functionality, white-label options, value for money, automation, and agency-friendliness.

In our view, the following six tools combine performance, branding freedom, and scalability the best. This applies to both boutique agencies and global providers. The order does not represent a ranking.

Important note: We have no affiliate agreements with the tools presented!

1. AccuRanker – The Gold Standard in White-Label Rank Tracking

AccuRanker is considered one of the most accurate and fastest rank tracking tools on the market and was designed specifically for data-driven agencies.

With lightning-fast keyword updates, API access, and an almost flawless historical data archive, AccuRanker has established itself as the industry standard in white-label rank tracking.

Its biggest advantage for agencies: you can fully brand your reports and dashboards with your own domain, logo, and colour scheme.

Key Agency Features

• Fully white-label capable reports and dashboards (including custom domain & logo)
• Tagging system for clients, projects, and keyword groups
• Automated reports with scheduled email delivery
• API integration for Data Studio, Slack, HubSpot & more
• Share of Voice & SERP history for deeper analysis
• Real-time tracking – daily or manual updates available

Pricing & Scalability

AccuRanker starts at $129/month (1,000 keywords) and clearly targets professional agencies. As your keyword volume increases, the cost per keyword decreases, making the tool highly attractive for growing agencies.

If your agency is performance-oriented and you value data accuracy, speed, and full brand control, AccuRanker is the premium tool of choice.

2. AgencyAnalytics – The All-in-One Dashboard for Agencies

AgencyAnalytics is a complete reporting dashboard that consolidates all SEO, PPC, and social media data in one place. Especially for agencies with many clients, the tool is a real game changer, as you can fully brand dashboards and reports — including custom domain, logo, and your own colour scheme.

In addition to SEO tracking, AgencyAnalytics integrates with Google Analytics, Google Ads, Facebook, Ahrefs, and many other platforms. This allows it to replace several tools at once.

Key Agency Features

• Multi-client dashboards with individual user access
• Automated email reports under your own branding
• 30+ integrations (SEO, PPC, Social, Web Analytics)
• Drag-and-drop dashboard builder
• Client logins with permission management
• Custom domain & SSL branding

Pricing & Scalability

Starting at $79/month for the Agency plan with 5 clients. Ideal for growing agencies that want to centrally manage multiple clients and combine reporting and tracking in one tool.

AgencyAnalytics is perfect for agencies looking for a professional, scalable system for white-label reporting and rank tracking without sacrificing usability.

3. SE Ranking – The Flexible All-Rounder Among White-Label Rank Tracking Tools

SE Ranking is a full-featured SEO platform with a strong focus on rank tracking, website audits, backlink monitoring, and content analysis. Especially interesting for agencies: the tool offers fully branded reports, custom domains, and client user access — all managed through its integrated white-label module.

The interface is intuitive and enables real-time keyword tracking worldwide, including mobile rankings, SERP features, and competitor analysis.

Key Agency Features

• Custom branding for reports & dashboards
• User management for agency teams & clients
• API access for custom automations
• Keyword grouping & localisation (ideal for international projects)
• White-label emails with your own sender address

Pricing & Scalability

SE Ranking starts at $55/month (750 keywords). The white-label feature is available from the Pro plan, making it especially attractive for small and medium-sized agencies.

If you’re looking for a flexible, powerful, and affordable tool that combines rank tracking and SEO functionality, SE Ranking is one of the best white-label solutions on the market.

4. BrightLocal – The Local SEO Specialist in White-Label Rank Tracking

BrightLocal is the top choice if your agency specialises in local SEO. The tool offers detailed rank tracking for local search results, Google Maps, and local citation profiles — all under your own branding.

You can fully brand all reports and emails with your logo, colours, and sender address. Client access can be configured individually so that each client only sees their own data.

Key Agency Features

• Local rank tracking (Google Maps & organic)
• 100% white-label reports & email alerts
• Multiple white-label profiles per client
• Client access portal with login
• Citation monitoring & review management
• Automatic updates & competitor comparisons

Pricing & Scalability

BrightLocal starts at $39/month for single users, with white-label features available in all plans.

This makes it especially attractive for smaller agencies or niche markets.

BrightLocal is the perfect tool for agencies focused on local clients. If you want to scale Local SEO professionally while maintaining full brand control, this is the ideal solution.

5. SiteChecker.pro – White-Label Rank Tracking with Maximum Customisation

SiteChecker.pro is one of the most flexible white-label rank tracking tools on the market.

The tool was originally developed as an SEO audit platform but has since grown into a complete SEO suite – including keyword monitoring, on-page checks, backlink tracking, and reporting.

For agencies, SiteChecker offers full white-labelling, from the dashboard to the domain. You can even use your own subdomain so clients can log in directly under your brand.

Key Agency Features

• Custom domain & client login portal
• Fully customisable branding (logo, colours, layout)
• Automated white-label email reports
• Custom URL or full domain integration
• Team management & client workspaces
• Integration with Google Analytics & Search Console

Pricing & Scalability

Starting at $49/month for the Basic plan, with white-label features available from the Pro plan ($89/month). This makes it an excellent value for agencies that want branding freedom and clean, easy-to-use dashboards.

SiteChecker.pro combines design flexibility with strong data depth. If you’re looking for a tool that truly integrates your branding 100%, SiteChecker is worth taking a closer look.

6. Nightwatch.io – Data-Driven Rank Tracking with White-Label Reports

Nightwatch.io is one of the most technically advanced tools in this segment. It is especially popular among agencies that need precise keyword data, complex filters, and API integrations. The white-label option includes branded reports, custom subdomains, and individual dashboard access for clients.

A standout feature is the Data Studio integration. You can automatically transfer all ranking data into Google Looker Studio (formerly Data Studio) and display it there fully in your own branding.

Key Agency Features

• White-label dashboards & PDF reports
• Custom subdomain & email branding
• Looker Studio integration
• Automated alerts for ranking changes
• Keyword grouping by device, location & intent
• Multi-user support for teams

Pricing & Scalability

Nightwatch starts at $39/month (250 keywords), with white-labeling available from the Professional plan at $99/month. It clearly targets agencies that rely on data quality and API-based automation.

Nightwatch.io is a powerful and technically sophisticated tool. It is ideal for agencies that want to combine data-driven SEO analysis with professional white-label reporting.

Alternatives to Tracking Tools

Not every agency wants to use yet another tool. If you prefer to deliver ready-made results to your clients instead of just data, Blogtec is the better choice.

Instead of setting up keyword tracking yourself, Blogtec takes care of the entire SEO strategy, including keyword research, content creation, backlinks, and reporting – all under your branding, of course.

You get:

• White-label dashboards & reports that go directly to your clients
• Individual SEO analyses instead of purely automated data
• Human SEO experts who interpret results and derive solutions
• Flexible packages that can be scaled at any time

This way, Blogtec combines the best of both worlds: the automation of modern SEO software and the quality of an experienced (human) SEO agency. Get non-binding advice and book an appointment right here.

Anyone Can Measure Data. Understanding It Is the Real Art.

White-label rank tracking has evolved from a simple SEO tool into a central component of modern agency processes. It’s no longer just about capturing rankings, but about combining transparency, efficiency, and brand strength.

The best white-label rank trackers – such as AccuRanker, AgencyAnalytics, and SE Ranking – allow you to position your agency as a data-driven, professional partner who understands clients and acts proactively.

At the same time, tools like SiteChecker and Nightwatch show that flexibility and technological depth can be perfectly combined, while BrightLocal sets the benchmark for local SEO agencies.

And for those who want to take the next step, relying on dashboards and raw numbers alone is no longer enough. Blogtec demonstrates that real results are achieved when technology and human SEO expertise come together.

In the end, it’s not about which tool offers the most features, but which system helps your agency build trust, simplify processes, and make success visible.

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