SEO has long been data-driven, but no client wants to look at raw data. That’s why agencies need tools that turn complex analyses into clear, branded reports.
This is exactly what white-label SEO audit tools deliver. They analyse websites technically, identify opportunities, and present the results in your agency’s design – without any in-house development or server load.
Across global markets, more and more agencies are relying on white-label solutions to improve scalability and client retention. But not all tools offer the same depth or flexibility. Some focus on on-page factors, others on backlink profiles or Core Web Vitals.
In the following sections, we’ll show you which white-label SEO audit tools truly stand out, how to use them efficiently as an agency, and why human expertise remains indispensable – even in an automated world.
Key Takeaways
- White-label SEO audit tools allow agencies to perform technical SEO analyses under their own branding – from crawling to performance optimisation.
- The most popular tools in 2025 are SE Ranking, WebCEO, and SEOptimer. They combine reliable data with customisable reporting and are ideal for agencies of all sizes.
- Good tools start at around €25 per month, while premium solutions with API access and team management cost over €80.
- SiteGuru and MySiteAuditor stand out for their particularly easy white-label integrations, while Serpstat scores with strong data depth and solid pricing.
- Automated audits highlight issues, but only experienced SEO partners like Blogtec know which actions actually make a difference.
Trends 2026
AI-based issue detection, automated action recommendations, and the integration of GEO data (Generative Engine Optimization) make audits more precise and future-proof.
What Is a White-Label SEO Audit Service?
A white-label SEO audit service is a solution that allows agencies to offer technical SEO analyses under their own name – without having to develop or operate a tool themselves.
The principle is simple: the software belongs to a third-party provider, but the reports appear in your agency’s branding – with your logo, your CI/CD colours, and your domain. This enables agencies like yours to provide professional website audits without overloading internal resources.
Most white-label audit tools automatically analyse:
- Technical SEO (technical SEO audit): crawling, loading speed, indexing errors, redirects, Core Web Vitals
- On-page factors: metadata, heading structure, duplicate content, internal linking
- Off-page aspects: backlink profile, domain authority, link toxicity
- Content quality & keywords: topic coverage, keyword density, semantic relevance
For you as an agency, this means you can deliver clear, data-driven action recommendations to your clients in a short time and fully focus on strategy and consulting.
Many providers, such as SE Ranking or WebCEO, also offer automated reporting or API access, allowing you to integrate results directly into your own dashboard.
A white-label audit service bridges the gap between high efficiency and brand identity – an essential combination for agencies that want to grow while maintaining a professional appearance.
What are the results of an SEO audit?
An SEO audit not only shows you what is going wrong on a website but also where real potential lies. When your agency offers white-label SEO audits, the main goal is to give your clients a clear roadmap for improving their visibility.
A professional SEO audit delivers results across several dimensions
Technical performance
Loading times, Core Web Vitals, crawling errors, redirect chains – everything that affects how Google indexes or evaluates a page. Read more
On-page structure
Title tags, meta descriptions, H1 hierarchy, internal links, and content structure – the foundation for making content understandable and capable of ranking. Read more
Off-page analysis
Backlinks, domain authority, trust flow, and toxic links that could weaken rankings in the long term. Read more
Content & keywords
Topic coverage, keyword focus, semantic depth – crucial when your clients operate in niche or highly competitive markets. Read more
User experience & conversion signals
How well users interact with the site – a factor Google increasingly takes into account.
The best audit tools deliver this data automatically, prioritise the issues, and often suggest actions directly, from fixing broken links to restructuring content.
When your agency uses white-label SEO audit services, you typically receive a precise analysis you can immediately integrate into your consulting and use for direct implementation – all fully in your agency’s branding.
The 6 Best White-Label SEO Audit Tools
The market for white-label SEO audit software is growing rapidly, but not every tool lives up to its promises. For this comparison, we focused on solutions specifically designed for agencies and known for reliable data, flexible white-label features, and scalability.
Our evaluation is based on five key criteria:
- Practical usefulness: How well can the tool be integrated into everyday agency workflows?
- White-label features: Branding, reporting, API access, and client portals.
- Data quality: Accuracy and depth of SEO audit results.
- Value for money: Fair entry pricing and scalability.
- Future readiness: Integration of AI, automation, and GEO optimisation.
All six tools presented here meet these requirements – some through comprehensive all-in-one systems, others through specialised auditing strengths. The order is random and does not represent a ranking.
Important note: We have no affiliate agreements with the tools presented!
1. SE Ranking
What it’s suitable for
SE Ranking is a versatile all-in-one tool that is perfect for agencies wanting to combine SEO audits, keyword tracking, and reporting in a single system.
Strengths in use / White-label SEO audit features
The platform offers precise site audits, backlink monitoring, and on-page analyses. Everything can be customised to match your agency’s branding. Reports can be automated and sent directly to your clients via email.
Key agency features
- Custom branding with your own logo and domain
- Detailed technical audits including Core Web Vitals
- Automated SEO reports with personalised design
- API integration for CRM or reporting systems
Pricing & scalability / White-label SEO software costs
From around $65/month, with features increasing depending on the plan. Ideal for agencies managing multiple client projects.
Future readiness
SE Ranking is heavily investing in AI-powered issue detection and GEO data integration, making it one of the most advanced white-label SEO audit tools on the market.
2. WebCEO
What it’s suitable for
If your agency conducts complex SEO audits for many clients at the same time, WebCEO is the right choice. It combines auditing, team management, and client portals within a scalable platform.
Strengths in use / White-label SEO software for agencies
WebCEO analyses more than 100 technical parameters per website. Reports can be fully branded and automatically sent to clients. A major strength is its integrated task management and project tracking.
Key agency features
- Client portals with custom branding and login
- Automated SEO audits with prioritised issue lists
- Backlink and keyword analysis in the same dashboard
- Team permission management for large agency structures
Pricing & scalability
“Agency Unlimited” from around $99/month + white-label domain fee ($80/month). Flexible pricing tiers allow growth without switching systems.
Future readiness
WebCEO continuously develops new integrations for AI-powered keyword analysis, ensuring it remains technologically competitive.
3. SEOptimer
What it’s suitable for
SEOptimer is ideal if you want to create fast, clearly structured audits with your own branding – perfect for client acquisition, initial analyses, or regular website checks.
Strengths in use / White-label SEO audit tool
The tool generates visually compelling reports within seconds, with ratings for technical performance, content, usability, and social media presence. White-label options allow for custom design and logos.
Key agency features
- Instant audits for landing pages and new clients
- Customisable reports with branding and colour scheme
- Easy integration on your own website (audit widget)
- Export as PDF or send directly to clients via email
Pricing & scalability / White-label SEO tool costs
White-label plan from $39/month, making it one of the most affordable entry points into professional white-label auditing.
Future readiness
SEOptimer focuses on automation and user-friendliness – ideal for agencies looking to generate leads and streamline processes.
4. SiteGuru
What it’s suitable for
SiteGuru is perfect for agencies that want to conduct simple, recurring SEO audits for many client projects. The tool is especially user-friendly and delivers fast, easy-to-understand results.
Strengths in use / White-label SEO audit features
SiteGuru analyses websites weekly, automatically detects new issues, and generates branded reports. The white-label version can easily be hosted on your own domain.
Key agency features
- Automatic weekly audits
- Clear to-do lists with SEO priorities
- White-label reports with logo and branding
- Easy integration via Zapier and webhooks
Pricing & scalability / White-label SEO tool costs
From $49/month (Small Plan). Particularly attractive for agencies with many smaller websites or recurring audit tasks.
Future readiness
SiteGuru continues to expand its AI features for automatic issue prioritisation, making it ideal for data-driven agency workflows.
5. MySiteAuditor
What it’s suitable for
MySiteAuditor is designed for agencies that want to offer white-label audits directly on their website to generate new leads.
Strengths in use / SEO audit services white label
The tool can be embedded as a white-label widget on your website. Visitors can run an audit themselves, and you receive qualified leads with relevant SEO data.
Key agency features
- Audit form directly on your website
- Customisable design with branding and colours
- Automated lead capture in your CRM
- Reports with concrete action recommendations
Pricing & scalability
From approx. $39–$65/month. Particularly efficient if you use white-label audits as a marketing tool.
Future readiness / White-label SEO audit service with a lead focus
MySiteAuditor is ideal for agencies that want to combine lead generation with technical SEO – a strong approach for growth-oriented teams.
6. Serpstat
What it’s suitable for
Serpstat is a powerful all-in-one tool with a strong focus on SEO audits and data analysis. It’s perfect for agencies that want to dive deeply into technical SEO data while still offering fully branded reports.
Strengths in use / White-label SEO audit service
Serpstat provides detailed website audits, keyword and backlink data, and supports white-label reporting via custom domains or subaccounts.
Key agency features
- Technical site audits with prioritisation
- Backlink and keyword tracking in the same dashboard
- Customisable reports in your agency’s design
- API access for automated analyses
Pricing & scalability / White-label SEO software costs
From $69/month (Lite Plan) with higher tiers available (Standard $149, Agency $299–$499+).
Future readiness
Thanks to continuous AI and automation updates, Serpstat is one of the most versatile tools. It is very stable, data-strong, and highly agency-friendly.
SEO Audits Without Tools
As valuable as automated audits are, no tool understands your clients’ context the way you do. Tools detect problems, but they don’t know your strategy – but Blogtec does, because this is clarified right from the start in a personal conversation.
When your agency offers white-label SEO services, you ultimately need more than just data – you need actionable solutions that fit your clients’ goals and markets. That’s why Blogtec combines technical analysis with real SEO expertise and tailored consulting. In other words, Blogtec unites the best of both worlds: technology and human insight.
Our SEO managers can also carry out manual audits upon request – audits that go far beyond typical tool results. They include additional factors such as content quality, brand reputation, user experience, and AI visibility (GEO – Generative Engine Optimization).
What Makes Blogtec Special
- Real experts instead of standard reports
Every audit is carried out by experienced SEO managers who interpret weaknesses rather than simply listing them. - Individual action recommendations
We show you exactly what needs to be improved — with clear priorities. - White-label branding included
All audits, reports, and presentations carry your agency’s logo. - Technology & strategy – technology and humans combined
From on-page to backlinks to AI visibility, Blogtec gives you a complete picture. - Flexible & scalable
Single audits or ongoing white-label partnerships … you decide.
While tools analyse data, Blogtec ensures that this data is transformed into successful strategies – under your agency’s branding and with a focus on long-term results.
Tools analyse. Humans optimize.
White-label SEO audit tools can give you speed, scalability, and impressively deep data, but real results only happen when you understand what that data actually means and how to turn it into outcomes for your clients.
From SE Ranking to WebCEO to Serpstat, each of these tools provides a strong foundation for your agency business. But without a strategic perspective, they remain tools – not solutions.
Blogtec combines both: technology and human expertise. This turns an audit into more than a report – it becomes a real growth plan for your clients. All under your name and your brand. Book a non-binding consultation today.
FAQs
A white-label SEO audit is a technical website analysis that you can offer under your own branding. Your agency uses a third-party tool, but all reports carry your logo, your colours, and your domain.
Your agency benefits from white-label SEO audit services because they allow you to scale quickly. You save time, deliver in-depth technical analyses to your clients, and remain visible under your own branding. This way, you can offer professional SEO services without having to run your own tools.
The difference lies in branding and client focus. Traditional tools like Screaming Frog or Ahrefs support internal analysis, whereas white-label tools like SE Ranking or SEOptimer are built to deliver results directly to clients – fully branded and automated.
GEO, or Generative Engine Optimization, adds a crucial new dimension to classic SEO audits: visibility in AI-driven search results. If your content should appear in tools like ChatGPT, Perplexity, or Google SGE, your audit must also consider this new layer of search visibility.
Human expertise remains essential because no algorithm fully understands the client’s context. Tools detect issues, but only experts, like those behind Blogtec’s white-label SEO audit services, know which actions truly make an impact and how they should be prioritised.
