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The company’s portfolio ranges from IT infrastructure and network systems to authorized repairs and professional sales. As a regional full-service partner, the company guarantees fast on-site or remote assistance as well as tailored maintenance contracts for maximum operational reliability.
372%
16
The goal was acquiring new customers with a clear B2B focus in the areas of network systems, customer service, and point-of-sale systems. The campaign positioned the company as an experienced expert in the commissioning and maintenance of business-critical IT resources, in order to generate qualified service inquiries and long-term maintenance contracts.
Step 1
We selectively targeted B2B-relevant keywords such as “IT systems house,” “point-of-sale systems,” and “network maintenance” to directly reach purchase-ready decision-makers in the region.
Step 2
A dedicated search campaign with a “B2B” focus was created, which ensured precise user targeting through topic-specific ad groups for customer service and sales.
Step 3
The ad copy highlighted 25 years of experience and fast on-site service to build trust and increase the conversion rate for business inquiries.
Step 4
Through analysis of click behavior, we optimized bids toward the most lucrative service areas, resulting in stable 16 qualified conversions at a budget of just 10 € per day.
