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This specialist company focuses on mechanical burglary protection as well as tailored sun protection systems. From awnings and insect screens through to complex security technology, the company offers individual solutions for private and commercial customers.
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The goal of the campaign was targeted new customer acquisition for the specialized roller shutter repair service. Through local targeting in their area, homeowners with an acute need for repairs were specifically addressed in order to establish the company’s expertise as a fast trades service provider and generate qualified service inquiries with high cost efficiency.
Step 1
We specifically identified high-search-volume long-tail keywords around the topic of “roller shutter repair” in their region, to directly intercept users in an acute problem situation.
Step 2
The campaign was limited to two districts through precise geofencing in order to maximize the relevance of clicks for the on-site service.
Step 3
The ads were optimized for speed and local accessibility, which led to an outstanding click-through rate (CTR) of over 11%.
Step 4
Through regular monitoring of the cost per click (CPC), we were able to achieve consistent visibility and 14 qualified conversions despite a limited daily budget.
