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This family business combines ecological circular economy principles with a smart rental model for industry and skilled trades. Through standards-compliant disposal and regular supply deliveries, the company ensures clean workplaces with maximum cost efficiency and environmental compatibility.
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The goal was acquiring new customers for the cost-effective rental model and the sale of industrial cleaning cloths. The campaign specifically targeted B2B decision-makers to position the “all-inclusive service” of delivery, cleaning, and standards-compliant disposal as a sustainable solution.
Step 1
We identified high-transaction search terms such as “rent cleaning cloths” and “industrial cleaning textiles” to directly reach users with a concrete purchasing or rental intent.
Step 2
Specialized ad groups were created for the “rental service” and classic “cleaning cloths” to address the different user needs with pinpoint precision.
Step 3
The ads highlighted nationwide delivery and the relief provided by the outsourcing service, which led to strong performance of the “rental service” ad group.
Step 4
Through continuous budget shifting toward the highest-performing ad groups, we were able to achieve an efficient cost per lead (CPA) of approximately 13.00 € in the B2B segment.
