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This experienced specialist in quality assurance for radiology has been supporting clinics and practices since 1990. The service portfolio includes statutory constancy testing, radiation protection management, and the inspection of equipment and protective clothing in medical facilities.
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The goal was lead generation for the replacement of medical diagnostic monitors in the context of the Windows 11 transition. The campaign specifically targeted radiology practices and clinics to market the professional commissioning and quality assurance of new image display systems as a manufacturer-independent expert solution. A focus was placed on relieving the burden on IT departments.
Step 1
We identified highly relevant search terms around the Windows 11 transition in radiology as well as specific terms relating to the replacement and quality assurance of medical diagnostic monitors.
Step 2
Targeted search campaigns were created that minimized wastage through precise regional targeting and the selection of relevant B2B audiences.
Step 3
The ad copy was specifically optimized for the pain points of IT managers and radiologists to highlight the expertise in monitor replacement and the redetermination of reference values.
Step 4
Through continuous analysis and regular adjustments to bidding strategies, we were able to maximize the conversion rate and stabilize the cost per lead (CPA) at an excellent level.
