facetheory started in 2015 to improve skin care and make it more available. Since then, they have created vegan skincare that uses natural ingredients and is nevertheless available for a reasonable price.
facetheory had previously targeted mainly English-speaking users. Their goal was to reach more German customers and create transparency and opportunities to inform them about the advantages of their products.
They also wanted to strengthen the brand and reach more users with their website.
We noticed that facetheory already had well-performing English pages for the different ingredients, and so we decided to do an SEO translation of these pages for the German website. This allowed us to provide knowledge and transparency for German readers. In addition, we started weekly blog articles to strengthen the brand and reach more organic visitors due to high-quality content and good Search-Engine-Optimization.