The craft of SEO translation follows clear processes. We have summarized the individual work steps for you. This is how we proceed at BlogTec!

Keywords

In the first step we find the right keyword for the respective language. We start with the focus keyword of the original text and then search for the appropriate counterpart.

We keep an eye on search volume, keyword difficulty and search intent. Depending on whether it is a blog post, a landing page or a product page, the procedure changes during the SEO analysis.

Correct Use Of Translation Tools

SEO translation also involves the use of translation tools. It is important to use them with caution. If you let a software translate a text 1-to-1, you will not only encounter linguistic problems, but also run the risk of being penalized by Google with lower search engine rankings.

That’s why our writers revise every translation until every sentence sounds natural and is unique.

SEO Translation and Localization

In some cases, the content must also be changed during SEO translation.

A keyword in Germany does not necessarily lead to the same results as the same keyword in the USA. It is necessary to analyze the search intent individually for each country. If for example it turns out that a keyword in the USA needs other content, we add it.

Wording

Whether in English, German, Spanish, French or Italian, at BlogTec we find a native speaker for every project.

To ensure that the wording is adapted to the expectations in the individual country, we use the individual linguistic skills of people who grew up in the respective country.