Do you want to increase your visibility on search engines like Google?
There is a strategy that makes this possible with relatively little effort.
You can write new texts and create more content but this is not always easy and takes a lot of time.
Instead, you can update content thats already online. Update Content costs less time and produces faster results.
We have identified 12 ways that can help you optimize your existing content, get more visitors to your website and generate more revenue!
The Relevance Problem
Not only our environment is constantly changing, but also the internet and its content are changing all the time.
Google is part of this development like no other company. The algorithm with which Google collects and classifies all the content of the Internet is constantly being developed.
During this optimization process, the standard that Google sets for good content change. Older contributions lose relevance because they are no longer adapted to the latest expectations of Google.
At BlogTec, we strive to be always ahead of the curve when it comes to SEO (search engine optimization). Today, we share 12 ways to bring old content back to life and climb up Google’s rankings!
1. Google Analytics – Get a First Overview
The first step is to get an initial overview of the existing content of a website using a tool such as Google Analytics. This allows you to see how many visitors a website has and which pages get the most traffic.
In this way you can distinguish between good and bad content. Bad content are those pages that do not get any clicks or have lost a lot of attention in the last months.
Once you have identified these pages, the first step is done. Now the optimization can begin!
2. The Keyword Potential
The Google algorithm scans web pages for keywords to determine what the content is about. This way, Google assigns all content on the Internet to different topics and categories.
Correctly placed keywords help to clearly match content to a specific search query. On a well-optimized website, every article should therefore be assigned to a specific keyword!
With existing content, it is important to find at least one specific keyword for each page. We use certain keyword tools, whose databases are directly connected to those of Google.
3. Place The Keyword Correctly
The art of SEO is not only to find the right keyword, but also to place it correctly.
On the one hand, a good text should be provided with keywords that can be recognized and assigned by the algorithm. On the other hand, they must also be inserted into the text in such a way that they appear natural to the reader.
Our motto at BlogTec is to write for the user and at the same time for Google. Our content is created to offer value. It should be pleasant to read and also be found in search queries!
4. Update Content: Plan Heading Structure
In addition to the keywords, the heading structure is an important element in the classification of content.
Google analyses the structure of pages and articles according to the following example.
It is important that each text is structured according to a meaningful scheme. One part of update content is to structure texts clearly AND to place the specific keywords in the headings.
5. Insert Images
Articles that have an image or video inserted in the text after every 100-150 words are shared twice as often as texts without external media.
Readers like it when the structure of texts is varied. Even well-designed headlines can already cause users to scroll on. Google measures the time a visitor spends on a page. The longer he or she stays, the better for the ranking!
6. Insider Tip to update Content: Alt texts
Images should not only be inserted, but also labeled. This can be done using the so-called “alt-text” in the backend of the website.
To determine what is displayed in an image, Google reads its alt-text. It’s important to use keyword relevant labels in the alt-text and at the same time honestly describe the content of the image.
7. Revise Meta Description
The meta description is the preview of a page that the reader sees before clicking on the article.
It’s not directly regarded by Google as a ranking factor (controversial), but it does influence the user experience.
It’s definitely worth it to regularly review the meta descriptions and the meta titles to be up to date with the latest ranking factors. **
8. Update Content: Create Evergreen Content
You can also update content even easier by creating evergreen content.
As the name suggests, this content does not age. It’s timeless and requires little rework.
Included in evergreen content are for example:
- Interviews (Like our interview with BlogTec CEO Manuel Brandt)
9. Maintain Links
External and internal links are an important ranking factor for Google. That’s no secret. Accordingly, you can find links on every page on the Internet, which in turn lead to other pages and so on.
But what happens if the page behind the link no longer exists?
An important part of content maintenance is to check all links for their validity.
Attention: If it becomes necessary to change your own link after content maintenance, it’s important to link the old URL with the new one. Otherwise you will lose all backlinks that others have set for you.
10. Optimize for Google Snippets
Did you search for your own important keywords lately?
Then you may have noticed that so-called snippets are placed in front of the search results.
Ranking in these snippets can mean an enormous increase in traffic. You can optimize your content for these snippets during content maintenance.
For example, it’s worth having FAQs on the site to appear in Google’s “Similar Questions” snippets.
11. Avoid Duplicate Content
When planning and revising content, you should develop a keen eye for avoiding duplicate content.
If two articles on the same website are optimized for the same keyword, problems may occur.
In such cases, the algorithm has difficulty telling your website’s content apart. As a result, even strong content can lose ranking positions.
12. Share the Maintained Content on Social Media
When the content maintenance is complete, it’s time to share the good news with the world!
The content of the website is now fresh and up to date again. It’s time to connect directly with your users through social media channels.
This way you get an extra traffic boom. In combination with your sustainable SEO content maintenance, the number of visitors will hopefully increase for a long time!