Start-ups in particular prick up their ears when they hear about the possibility of getting more visitors to their website without expensive online ads. We are talking about organic search engine optimization.
In the following, you’ll learn through examples what exactly lies behind the term organic search and the method of search engine optimization, how Google’s ranking works and what distinguishes organic hits from paid search results. In addition, we will show you how you can permanently improve your organic visibility in Google in 5 steps.
What Is Organic Search?
When an internet user uses Google to search for a certain term, he gets search results accordingly. In most cases, the list of these results is headed by ads, which we marketers call “paid search results” and which are marked as ads accordingly.
Immediately below come the unpaid search results, which are called “organic search results.”
Here’s how it looks, for example:
If you Google for very overarching topics or your search is quite niche, sometimes only organic search results come up, but that’s rather rare:
What Are the Advantages and Disadvantages of Organic Visibility to Paid Ads?
Paid search results (Search Engine Advertising, SEA) can quickly bring a lot of traffic to a website. They are placed on top of the organic search results and therefore appear first for the individual Google user.
The negative side is that success often doesn’t last long: you may reach a lot of users, but not necessarily your niche target audience. This is because users often click on ads, even if they are not really interested in buying anything – and you pay per click. In addition, paid ads are often stamped “advertising” in the viewer’s mind, along with their image.
Organically highly placed search results, on the other hand, are usually seen as serious and recommendable content. These pages have become popular because of the added value they offer and their optimization for search engines. Once one of your pages makes it to the first page of Google, organic visitors will start to show up and your overall organic reach increases.
You pay for your SEO article only once and not continuously, as with paid ads. When your SEO content has finally gained the trust of Google, it will deliver you sustainable visitors via the search engine results.
So What Is the Exact Definition of Search Engine Marketing?
Search engine optimization (SEO) is a collective term that describes the modern SEO measures in online marketing that help you improve your ranking position and thus your visibility in Google and other search engines. Marketing managers in this field are mainly concerned with the question: How do I generate more traffic?
The core work of any good search engine marketing is to adapt website content so that it matches the search intent of the Internet user. If they do, you will satisfy Google and be rewarded with a top ranking.
In the next section, we will explain which SEO measures are the most important.
Improve your Website for Organic Search: 5 Steps
Are you already in the starting blocks? Here they finally come, the five points with which you can improve your organic search and visibility and lead your website step by step to the ranking top.
1. SEO Keyword Research
Keyword research is one of the first and most important steps in organic search marketing. Here you have to find the most searched organic keywords that your target group enters in the Google search. Based on these keywords, you build your pieces of content. The best fitting main-keywords will be part of the title of a new page or post.
In the best case, you use a high-quality analysis tool for your SEO keyword research, which can search the vastness of the Internet according to your specifications. But there are also free tools that can help you out here. We intend to create a SEO-Tool Guide very soon, in which we compare the best paid and free tools on the market. Stay tuned!
2. Search Intent
Good SEO content is not, as it was perhaps a few years ago, simply based on the keywords appearing as often as possible in the headline and Meta-Title. No, their core is that the content is very specifically geared towards the user’s search intent. Google users have an intention in mind every time they search. Search engine optimized content is characterized by the fact that it clearly answers the intention of the searcher, his intention.
The search intent is still best determined manually. That is, one performs the Google search and looks at which pages are ranked for the targeted keyword. Which questions are answered here, which structure is chosen, what exactly is still missing from your point of view?
How you can determine the search intent and bring your own blog article to 110%, is something we have further explained in a separate article.
3. Backlink Profile
Backlinks are links that lead back to your own website from external pages. Basically, the more backlinks you have and the more trustworthy sites they come from, the better.
This gives Google a basis to better evaluate your content and thus gain the trust of the search engine. And if Google finds you good, that gives you a ranking boost. The most relevant way of SEO link building is through guest posts that introduce your business. That gets you excellent backlinks.
Tip: You don’t spontaneously know anyone who can write guest posts for you, or you don’t have a clue which websites could be relevant for your business? No problem! With a backlink subscription, you get both together at BlogTec. We write high-quality guest posts for you, which we then place on the best websites within your relevant niche.
4. User Behavior
Regularly analyze the user behavior on your website! Within user behavior, the so-called “bounce rate” has a significant influence on your current ranking position.
Google defines as a bounce when a prospect visits your website but never sees more than your landing page because he does not navigate further through your site and visits other pages.
It is also important that your page load time is not too long. If someone comes to your site and leaves immediately, Google reevaluates this into worse search engine results.
5. Technical SEO
Technical SEO is everything that helps Google to find your site in the vastness of the Internet and to capture your content correctly.
The missing indexing of an image, an unfavorable URL name, links that lead the user unintentionally to an error page – all such supposed “little things” can lead to the fact that your page is either not perceived by the search engine or it classifies you as unserious and ranks poorly.
As a rule, this process consists of a combination of Site Audit and Technical SEO. First, your content and user data are collected and stored as data. From this data, conclusions can then be drawn, and it may be necessary to revise the sitemap, meta descriptions or the code of the page.
Improve Organic Search Engine Optimization With BlogTec
In the article, we have already mentioned some of our services. If you are up for it, we can also do all the work for you.
This means that we do the keyword research for you and create a content plan from the results. This contains suggestions for relevant SEO content that we are convinced will best meet the search intent of your individual target group. We then pass it on to our appropriate experts (writers) for editing. Our editors supervise the whole process and in the end -voilà – you’ll soon have your first, individual piece of content on the table.